8 best AI SEO tools for ecommerce: All you need to know in 2023

SEO has been a major pain point for many online store owners for the longest time. But that’s slowly changing thanks to AI SEO tools.

AI SEO tools use artificial intelligence to optimize your online store for search engines. Although they can’t replace a professional SEO specialist, they’re the next best thing when you’re on a budget.

In this article, I’ll talk about the best AI SEO tools for ecommerce, share reasons to use them, and teach you a step-by-step process for choosing the right one.

Don’t worry — I won’t talk about AI writing tools here. I’ve written a separate article about that. Make sure you read that if you’re looking for an AI content writing tool.

This article will strictly focus on tools that offer AI SEO features.

Sounds good? Awesome! Let’s get straight to it.

Best AI SEO tools: Top choices for ecommerce in 2023

Here are my top picks for the best AI SEO tools for ecommerce in 2023. This selection covers many use cases and is perfect for everyone from small dropshipping stores to large ecommerce businesses.

1. Alli AI

Alli AI is my favorite ecommerce AI SEO tool for one simple reason — it’s the most advanced AI SEO tool on the market. All you need to do is plug a small code snippet into your site and let Alli AI do the rest.

No matter which ecommerce platform you’re using, Alli AI will automatically optimize the site-wide on-page SEO for your store and even let you tweak your store SEO with a few clicks. It’s like having an in-house SEO team at a tiny fraction of the price.

Alli AI goes beyond the basics and gives you deep insights into every page of your website in minutes. The best part is that they update their tool recommendations based on Google’s algorithm updates, so you’re always a step ahead of your competitors.

It doesn’t get any better than that.

If you’re looking for a one and done AI tool that makes ecommerce SEO effortless, Alli AI is the way to go.

Key Alli AI features:

• Site-wide optimization rules.
• Real-time code and content updates.
• Live editor.
• Real-time A/B testing for better ROI.
• Site-speed optimization tool.

Alli AI pricing: 10-day free trial. Paid plans start from $249 per month for up to 10 sites.

2. MarketMuse

MarketMuse is an AI SEO tool with a heavy focus on content marketing. It’s perfect for niche ecommerce brands looking for short and long-term SEO wins.

MarketMuse doesn’t have any on-page SEO capabilities like Alli AI. So if you’re looking for something that helps you with tasks like metadata or schema optimization, this isn’t the tool for you.

However, if you’re looking for something to drive content-led organic growth, MarketMuse is perfect. It covers all aspects of content marketing, including analysis, planning, production, and optimization.

You can use it for deep keyword research, content planning, creation, and optimization.

MarketMuse’s specialty is creating content clusters to help you build topical authority in your domain and rank high on Google. They even have a patent for using AI for semantic keyword analysis.

If you have a generous budget for leveraging AI for your online store, you could consider stacking MarketMuse with Alli AI for next-level results.

Key MarketMuse features:

• Page-level, site-level, and SERP insights.
• SERP X-ray for insights into top-ranking results.
• Heatmap analysis for competitive blindspots.
• Keyword research with personalized difficulty scores.
• Personalized insights into article optimization.

MarketMuse pricing: Free plan for up to 10 queries per month. Paid plans start from $149 per month for up to 100 queries and $399 per month for unlimited queries.

3. AccuRanker

AccuRanker is an excellent AI SEO tool for anyone who prefers a hands-on approach to ecommerce SEO. It uses a proprietary AI algorithm to understand search intent based on more than 100 SERP features like metadata, keyword CPC, and competition.

AccuRanker’s strength is rank tracking and analytics. If you’re looking for a tool that will give you insights into your site performance that you can use to build your own SEO strategy and implement changes, AccuRanker is the right choice for you.

AccuRanker has enterprise-grade analytical capabilities with features like data segmentation and cubing. It allows you to filter data in hundreds of different ways to analyze your SERP competition and understand market performance.

With integrations like Google Looker Studio and Adobe Analytics and powerful REST API support, AccuRanker is an excellent AI tool to add to your SEO tool arsenal.

Key AccuRanker features: 

• Keyword research database with over 24 billion keywords.
• Dynamic SERP tracking with a pixel.
• Share of Voice indication for top-ranking keywords.
• Total SERP analysis overview.
• AI-powered CTR and search intent model.

AccuRanker pricing: 14-day free trial. Paid plans start from $129 per month for 1,000 keywords. Discounts are available for yearly payments.

4. Semrush

Semrush is one of the most well-known names in the SEO industry. It offers tools for everything from SEO and market research to advertising and social media optimization.

What I like most about Semrush is that it has a bunch of free tools that you can use without paying a single cent. It provides helpful insight into your website performance and even how volatile the SERPs are on any given day.

Once you upgrade to a paid plan, it gives you access to even more amazing SEO features like keyword research, technical SEO audits, and SERP position tracking. It also lets you use apps to enhance what you can do with Semrush.

Semrush also has an AI writing assistant that can help you take data from Semrush and draft everything from social media posts to complete blogs inside the dashboard. It’s a well-rounded AI SEO tool that addresses most ecommerce SEO needs.

Key AI SEO features in Semrush:

• Keyword Magic tool that generates keyword combinations from a seed keyword.
• Keyword Gap analyzer.
• On-page SEO checker and full-site audit.
• Local SEO tools.
• AI writing tool.

Semrush pricing: Free plan with limited features. Paid plans start from $99.95 per month when paid annually for up to 5 projects.

5. Surfer

Surfer, also known as Surfer SEO, is a popular SEO tool that covers most content creation needs. It helps you create briefs, write SEO-friendly content, check for plagiarism, and publish content using a single tool.

Surfer also offers a few different add-ons, like a content management tool called Grow Flow, a tool to help you optimize existing content called Audit, and Surfer AI, an AI-powered tool to research, write, and optimize content.

Surfer AI is extremely powerful. Not only can you feed it keywords to write fully optimized content, but you can also tell it the tone of voice to use and even get it to implement anti-AI content detection measures.

But here’s the best part: Surfer integrates with Google Docs and WordPress so that you can write and publish content easily. It also gives you access to its API to set up automation.

That said, Surfer is expensive. They charge you $29 for every article written with Surfer AI, on top of what you pay for accessing their SEO tools, irrespective of the plan you’re subscribed to.

A better way to make the most of Surfer while still taking advantage of AI would be to stack it with Jasper which lets you write unlimited words, even on its base plan.

And since Surfer integrates with Jasper, you can use both tools without paying a fortune for AI generated content. That’s a great way to optimize your spend as you build an online store with AI.

Key AI SEO features in Surfer:

• AI-generated task management.
• Keyword research.
• Tone of voice.
• Anti-AI detection.
• Organic competition analysis.

Surfer pricing: Paid plans start from $19 per month when paid annually. Surfer AI costs $29 per article.

6. Ink

Ink is a state-of-the-art, all-in-one AI SEO tool for ecommerce. It does everything you expect of an AI SEO tool, like writing and optimizing content. It goes above and beyond with AI image generation and an AI assistant trained in more than 130 marketing skills.

It’s like having your own in-house content marketing expert at a tiny fraction of the price.

I like using Ink for SEO because it’s one of the few tools that understands the deeper aspects of SEO and content optimization.

It doesn’t keyword stuff your content like most other AI tools. Instead, it focuses on semantics to create content that’s professionally optimized.

As a content marketer who’s written hundreds of top-ranking articles, I can’t stress how important that is.

Ink gives you a better chance at ranking on Google than 80% of the SEO agencies out there. That’s an incredible edge for driving traffic to your site.

Key AI SEO features in Ink:

• Unlimited AI words and images per month.
• Natural Language Optimization.
• Real-time semantic scoring.
• Keyword research and clustering.
• Content audit and AI content shielding.

Ink pricing: 5-day free trial. Paid plans start from $39 per month when paid annually.

7. Scalenut

Scalenut is a powerful AI SEO toolkit that empowers you to drive traffic to your online store without any marketing expertise. It helps you plan, research, write, optimize, and publish content using a suite of AI-powered tools.

Most AI SEO tools require some knowledge of marketing to use. Scalenut doesn’t.

Whether you’re planning your content strategy or optimizing content, Scalenut will do most of the heavy lifting using AI.

My favorite feature in Scalenut is the 1-click content plan that generates a complete content writing plan for you using AI. It creates topic-wise keyword clusters and even helps you find new opportunities to rank for different keywords.

Scalenut’s NLP tool not only gives you a list of semantically-related keywords but also helps you write and optimize content in a way that will rank on search engines.

If you want an AI SEO tool to take your ecommerce content marketing to the next level, I recommend using Scalenut.

Key AI SEO features in Scalenut:

• Content grading and NLP optimization.
• AI-powered keyword research.
• AI-copywriting with cruise mode for blog posts.
• Smart topic clustering tool.
• Chrome extension for AI-writing.

Scalenut pricing: 7-day free trial. Paid plans start from $23 per month when paid annually for up to 100,000 AI-written words per month.

8. Outranking.io

Outranking is an AI SEO tool that helps boost your content marketing ROI. Whether you manage your content marketing in-house or work with freelancers, Outranking’s AI SEO tools will help you simplify your task and generate healthy returns on your marketing investment.

Outranking focuses on content-driven SEO. It provides an AI keyword research and clustering tool and streamlines content creation with briefs, workflow management, and collaboration tools.

If you like visual data analysis, you’ll love Outranking’s content analysis tool that displays SERP data, topic coverage, and keyword insights as maps and charts.

And if you’re a numbers-only person, you’ll enjoy the insights it provides with its content scoring algorithms, NLP, and SERP analysis data.

Outranking is an excellent tool for established ecommerce stores focusing on content-led SEO and working with distributed teams. It seamlessly integrates with content creation tools like Google Docs, Grammarly, and WordPress and lets you manage content workflows easily.

Key AI SEO features in Outranking.io:

• AI keyword research and clustering.
• AI-assisted first drafts.
• NLP and SERP analysis data.
• 10+ on-page ranking factor optimization.
• NLP terms optimization.

Outranking.io pricing: Paid plans start from $59 per month when paid annually. But you can try it for $7 for the first month.

What are AI SEO tools?

AI SEO tools are software that uses artificial intelligence to help you optimize your website for search engines like Google and Bing. They do that by analyzing data, identifying opportunities, and helping you generate search-engine-optimized content for better visibility and traffic.

AI SEO tools act like your in-house SEO assistants and help you identify ways to improve your website’s SEO performance. They’re a fantastic way to optimize your ecommerce website’s SEO. In fact, most successful SEO professionals use them as well.

In my opinion, AI SEO tools are the future of SEO. If you’re not using them yet, I think you’re missing out on a lot of potential organic growth.

The best part is that you don’t need to invest in AI SEO tools if you’re on a budget. You can use a free tool like ChatGPT. Feel free to read my post on using ChatGPT for ecommerce to learn how you can use ChatGPT for tasks like improving SEO and growing your store.

Benefits of using AI SEO tools for ecommerce: 3 reasons to use them in 2023

When you’re running an online store, you’ve got a lot on your plate. And SEO is a full-time job. It’s almost impossible to keep up with the latest updates to search engines and strategies of ecommerce SEO.

That’s where AI SEO tools come in. They take the guesswork out of SEO with the help of AI and machine learning and help you optimize your store based on the latest SEO best practices.

Here are three important benefits of using AI tools for optimizing your ecommerce SEO.

1. Increased efficiency

AI SEO tools significantly improve the efficiency and effectiveness of optimizing your ecommerce store for search engines. How? Let’s break it down.

AI SEO tools analyze your site and identify areas for improvement faster and more accurately than a human could. You spend less time manually combing through data and more time implementing changes.

With AI SEO tools, you get insights into user behavior and intent that would be difficult or impossible to uncover otherwise. That helps you create content and optimize your site to meet your customer’s needs better.

Some AI SEO tools even help you automate repetitive tasks, such as keyword research and optimization, allowing you to focus on more strategic work.

AI SEO tools also help you stay on top of the latest trends and best practices in ecommerce SEO. They learn and adapt to the latest trends, so you don’t have to spend as much time staying up to date.

AI SEO tools save you time, improve the quality of your SEO work, and help you achieve better results.

2. Greater accuracy

AI SEO tools can analyze massive amounts of data and identify patterns and trends that would be difficult to spot manually. That means you can identify important shortcomings in your website in minutes instead of days.

AI SEO tools can also help you avoid keyword cannibalization by identifying pages where you may be unintentionally targeting the same keyword or using the same meta descriptions.

Some AI tools can also help you analyze user intent and behavior to help you choose keywords most likely to drive conversions rather than just traffic. So you can make data-backed decisions for your ecommerce SEO.

3. Easier optimization

With greater efficiency and accuracy, you’ll find that optimizing your online store SEO isn’t nearly as challenging as you thought. Ecommerce AI SEO tools will help you keep up with the latest trends and ensure your website is optimized to perform well in search results.

They’ll also help you find growth opportunities more easily and save hundreds of hours of trial and error. You’ll find it easier to rank higher on search results pages without learning the ins and outs of ecommerce SEO.

How to choose the right AI SEO tool for your ecommerce store

Wondering how to choose the perfect AI SEO tool for your ecommerce store? I’ve got your back. Here are ten tips to help you make the right decision:

1. Define your SEO goals

Start by defining your SEO objectives. Are you looking to increase organic traffic, improve keyword rankings, or boost conversions? Understanding your goals will help you find a tool that aligns with your needs.

2. Evaluate AI and SEO features

Look for AI SEO tools that offer features like keyword research, competitor analysis, on-page optimization, backlink analysis, and rank tracking. Make sure the tool has the specific features you need to improve your ecommerce store’s SEO.

3. Prioritize ease of use

Choose a tool that is user-friendly and intuitive. You don’t want to spend precious hours figuring out complicated interfaces. A tool that is easy to navigate will save you time and frustration.

4. Check data accuracy

Accurate data is crucial for making informed decisions. Look for a tool that provides reliable and up-to-date information on keyword search volume, traffic estimates, backlinks, and other SEO metrics. Read reviews or try out demos to ensure the tool delivers accurate data.

5. Verify integration capabilities

Consider the tools you already use in your ecommerce ecosystem. Make sure the AI SEO tool can integrate smoothly with your existing platforms like Google Analytics, Google Search Console, and your content management system.

Seamless integrations save you unnecessary headaches.

— Indraneil Khedekar, Founder, Content Scribers & Ecommerce Launcher.

6. Compare pricing structures

Budget matters! Compare the pricing plans of different AI SEO tools. Some tools offer a monthly subscription, while others may have annual plans. Evaluate the features and pricing to find the right balance between cost and value.

7. Read user reviews

Do your homework — check out reviews and ratings from other ecommerce store owners who have used the AI SEO tools you’re considering. Look for testimonials or case studies to understand the tool’s effectiveness and reliability.

8. Test customer support

Make sure your AI SEO tool has a responsive customer support team that can address your queries and concerns promptly. Good support can save you from frustrating roadblocks and keep your SEO efforts on track. You don’t want to be left hanging when things go sideways.

9. Ensure scalability

Your ecommerce store may grow and evolve, so it’s important to choose an AI SEO tool that can keep up. Look for a tool that offers scalability and flexibility to accommodate your future needs.

Whether it’s a larger volume of keywords or multiple websites, whatever you think you might need down the line, make sure your AI SEO tool can provide it.

10. Look for learning capabilities

AI is all about learning and adapting. Find an AI SEO tool that continuously evolves and improves its algorithms based on user feedback and changing search engine algorithms. The tool should have a robust training mechanism to stay ahead of the SEO game and deliver optimal results.

8 tips to get the best ROI from your AI SEO tool for ecommerce

Let’s dive into some expert tips on making the most of AI SEO tools for ecommerce success.

1. Choose your AI SEO tool wisely

Not all AI SEO tools are created equal. Find a reputable tool that aligns with your ecommerce goals and provides the features you need. Do your research, read reviews, and make an informed decision.

2. Look for hidden gems

Harness the power of AI to conduct comprehensive keyword research. AI SEO tools analyze vast amounts of data, revealing valuable insights and uncovering high-potential keywords your competitors might have missed. Discover those untapped opportunities that can drive targeted traffic and boost conversions.

3. Keep an eye on your competitors

AI SEO tools can be your secret weapon to spy on competitors. Analyze their strategies, uncover their successful tactics, and identify areas where you can outshine them. Stay one step ahead and steal the spotlight.

4. Use other AI tools to complement your SEO

Take advantage of AI-powered content suggestions. These tools can assist in optimizing your product descriptions, blog posts, and other website content. Let the AI creativity flow and craft compelling copy that captivates both search engines and your audience.

5. Let data drive your SEO strategy

AI-powered analytics provide a treasure trove of insights. Dive into the numbers and track key performance metrics. Let the data guide your decisions, allowing for continuous optimization and better results.

6. Experiment with AI-driven A/B testing

Let the machines handle the heavy lifting as you refine your website’s design, layout, and call-to-action elements. Find what resonates with your audience and watch your conversion rates soar.

7. Always stay in the know

The AI landscape is constantly evolving. Stay informed about the latest AI advancements and SEO updates. Attend conferences, read industry blogs, and keep up with the trends. Adaptation is the key to staying ahead in the game.

8. Don’t forget about the human touch

Remember, AI SEO tools are powerful allies, but they aren’t magical solutions. Combine AI-driven insights with your human expertise and intuition. Your strategic implementation and interpretation will bring true magic to your SEO strategy.

Wrapping it up: Best AI SEO tools for online stores

I’ve covered everything you need to know about choosing and using the best AI SEO tools for ecommerce. Now, it’s your turn to choose the right one for your business.

If you still don’t know which one to pick, here are my top 3 picks and reasons to use them:

1. Alli AI — If you have a flexible budget and want a hands-off AI SEO tool.
2. Ink — If you need an AI-powered content marketing assistant.
3. Scalenut — If you need AI for content-led SEO.

All three options offer a free trial. I strongly recommend trying each before deciding which tool to integrate with your online store.

As always, if you have any questions, feel free to leave them in the comments below. And make sure you sign up for my newsletter so you don’t miss out on the latest developments in the ecommerce industry

FAQs about AI SEO tools for ecommerce